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Specific Impulse Inc. Announces StageOne™ eBusiness Solution for Customer Relationship Management

Features Driven by Beta Program in Ireland with Property Sales Agents

County Cork, Ireland - May 15, 2004 - Specific Impulse Inc. today announced the general availability of StageOne Engage, a customer relationship management system that provides automated sales lead management, sales lead followup, customer support, and ongoing relationship management.

"Since StageOne already automates email campaign management, used to manage mailing lists and drive traffic to a web site, adding web site visitor registration and basic sales force automation through a shared, web-based contact manager was the next logical step," reports Specific Impulse CTO Dr. Chester M. Regen.

"When customers stated asking us to extend their web site into their back-office operations, so they could not only continue to document their relationships but also store customer transaction data, we realized that we were building a complete customer care system," added Specific Impulse president Rich Julius.

StageOne Engage provides a web-based contact manager that sales, telesales, and back-office staff can share. StageOne Engage also includes forms on the web site that enable visitors to self-register and profile themselves against various criteria . Each new customer can be managed in a workflow process helping to ensure that new leads receive the proper materials and follow-up.

Using the contact manager, users store dated notes about each meeting and conversation. The system also tracks and timestamps each web page the customer visits, so staff have a full history of customer visits.

"StageOne has excellent activity reporting, down to the individual. This generates tremendous interest from businesses that sell larger products, like autos and properties, because they care about what each customer is looking at," comments Derek Burke, Sales Director at Foundation Marketing, the official sales agent for StageOne in Ireland.

With the purchase workflow system, staff can see where a customer is in the purchase process. As a natural extension of the CRM system, StageOne Engage also stores customer transaction information, and integrates with the StageOne product catalog, so businesses can note what products and services a customer has already purchased.

About Foundation Marketing Ltd.
Foundation Marketing, Ireland's oldest web design company, has been creating content rich, award winning web sites since 1993. Foundation Marketing's clients range from Aer Rianta Cork Airport, UCC Travel, Imperial Hotel, RKD and Thrifty Car Rental Ireland to destination sites such as Cork Business.com and Destination Ireland. The Foundation Marketing portal at www.foundmark.com boasts over 4000 pages of Irish explorations. A Specific Impulse partner since 2001, Foundation Marketing is Specific Impulse's agent for web marketing solutions and services in Ireland.

About Specific Impulse
Founded in 1997, Specific Impulse Inc. provides eMarketing and eBusiness solutions designed to help businesses compete more effectively. Specific Impulse's scalable solutions are designed for ease of use by business and marketing professionals, and require no knowledge of HTML or other web technologies. Available as a standalone or "IT-free" hosted application, the Specific Impulse StageOne™ system enables businesses to manage content, conduct marketing campaigns, and drive sales while leveraging the full power of their knowledge assets. Specific Impulse is privately held, with offices in San Jose and Oakland, California. Visit http://www.specific-impulse.com or call 1-800-470-0043 to learn more.

Copyright © 2004, Specific Impulse Inc. All rights reserved.

Specific Impulse™ and StageOne™ are trademarks of Specific Impulse Inc. Other trademarks are the property of their respective owners.

For more information:

Derek Burke
Foundation Marketing Ltd.
Killarney Road
Macroom, County Cork
Ireland
353.26.41167
Email: foundm@indigo.ie

Rich Julius
President
Specific Impulse Inc.
408-291-0071
Email: rich@si9.com