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Specific Impulse Inc. Announces the StageOne™ Developers Alliance (SODA)

StageOne Developer's Toolkit Allows ColdFusion® Developers to Rapidly Develop Complex Web Applications

San Jose, California - February 10, 2005 - Specific Impulse today announced that it will make its StageOne™ web application platform available to web developers through the StageOne Developers Alliance (SODA).

StageOne is a web-based control panel designed to facilitate rapid development of dynamic, database-driven web sites and web applications. Built on top of the popular Macromedia® ColdFusion® application server, StageOne offers ColdFusion developers a powerful, flexible platform for building and deploying web solutions.

ColdFusion developers can take advantage of dozens of customizable, pre-built eBusiness and eMarketing modules, a control panel with features that include security and workflow, and a flexible meta-content database schema. StageOne includes a sophisticated web content management system, an extranet security system, a personalized email campaign management system, and back-office features designed to manage virtually any business information, including transactional data and customer records.

"In just a few hours even inexperienced ColdFusion developers can design and manage the information architecture of a web site or eBusiness application. The control panel lets them store documents, data, and other information almost immediately, and developers can code their own web templates and interfaces quickly, using familiar CFML markup," reports Dr. Chester M. Regen, Specific Impulse co-founder and CTO.

"For four years we have used StageOne to deliver powerfully actionable web sites and web eBusiness and eMarketing systems for our clients," says Specific Impulse president Rich Julius. "But this is an opportunity to focus on supporting the ColdFusion developer community, and let them handle the professional services side of the business. It's a true partnership; we're going to be successful if they are successful deploying on StageOne."

The StageOne Developers Alliance (SODA) will allow Specific Impulse to focus on improving the StageOne platform while partnering with professional services organizations and web/IT organizations who have standardized on ColdFusion.

"We don't want to compete with ColdFusion developers; we want to empower them." notes Julius. "We can help web/IT organizations beat the build-vs-buy dilemma, by providing a way to create a completely custom application in weeks, or even days, not months. It reduces their risk and cost significantly."

Participation as a SODA partner costs only $400 annually, and includes an online development account. Deployment licenses, when a developer's project "goes live" start at $10K for standalone applications and $150/month for hosted applications. For more details of the program visit the Specific Impulse web site at http://www.si9.com/content/soda_alliance.html or call 1-800-470-0043.

About Specific Impulse
Founded in 1997, Specific Impulse Inc. provides eMarketing and eBusiness solutions designed to help businesses compete more effectively. Specific Impulse's scalable solutions are designed for ease of use by business and marketing professionals, and require no knowledge of HTML or other web technologies. Available as a standalone or "IT-free" hosted application, the Specific Impulse StageOne™ system enables businesses to manage content, conduct marketing campaigns, and drive sales while leveraging the full power of their knowledge assets. Specific Impulse is privately held, with offices in San Jose and Oakland, California. Visit http://www.specific-impulse.com or call 1-800-470-0043 to learn more.

Copyright © 2005, Specific Impulse Inc. All rights reserved.

Specific Impulse™ and StageOne™ are trademarks of Specific Impulse Inc. ColdFusion® is a registered trademark of Macromedia Inc. Other trademarks are the property of their respective owners.

For more information:

Rich Julius
President
Specific Impulse Inc.
408-291-0071
Email: rich@si9.com