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Specific Impulse Releases StageOne 3.0™ Marketing Automation Suite

- December 10, 2002 - Specific Impulse today released StageOne 3.0 Marketing Communication Suite, with tools for managing web site and extranet content, marketing campaigns, email direct marketing, field communications, online product catalogs, and collateral libraries.

Available either through a site license or as a subscription-based hosted application, the StageOne system is designed for small and medium-sized businesses who want the power, but not the price tag or complexity, of enterprise marketing automation systems.

StageOne automates a full range of marketing communication tasks, from publishing press releases to managing collateral to launching an email campaign. Conceived as a marketing communication automation system rather than simple web page editing software, StageOne is designed to encapsulate a company's marketing best practices.

Each StageOne module identifies exactly what information needs to be completed, reducing guesswork and enabling a company to quickly train new staff. The modular best-practice approach improves the value of a company's intellectual assets by storing content as data, and by using templates to reduce the time it takes to perform various marketing tasks.

"Designed by and for marketing professionals, StageOne is a truly 'barrier free' system that enables marketing professionals to work from home, office, or on the road," said Specific Impulse president Rich Julius. "The intuitive, graphical control panel frees you from reliance on webmasters or IT support, without sacrificing security and control."

StageOne 3.0 also features a new, simpler pricing model that enables customers to purchase StageOne modules as discounted component bundles, either as site licensed software or by hosted application subscription.

All StageOne components have been integrated into a seamless team-oriented marketing automation toolkit: the flagship StageOne Ascend web site management system, StageOne Broadcast corporate communication tools, StageOne Connect extranet management system, StageOne Relay document delivery system, StageOne Catalog product catalog and collateral library, and the latest component, the StageOne Launch campaign management system.

New core features of StageOne 3.0 include a full set of auditing and usage reports, email recipient tracking, a customer-editable help system, and a new authoring/publishing workflow system.

Core features with significant improvements include a highly sophisticated classification taxonomy system capable of driving complex business logic with simple controls, advanced security features, and improved content scheduling and archiving controls. Web page template management has also been improved, making it easier to put entire web sites under StageOne administration in just a few days, and enabling customers to manage almost any number of web pages.

StageOne is available today, direct from Specific Impulse. For more information contact sales@si9.com or call 408-291-0071 for details.

About Specific Impulse
Founded in 1997, Specific Impulse Inc. provides marketing automation solutions and services designed to help medium-sized businesses compete more effectively, while reducing the cost of marketing activities such as web site maintenance and campaign management. Specific Impulse's scalable solutions are designed for ease of use by marketing professionals, and require no knowledge of HTML or other web technologies. Available as standalone or "IT-free" hosted applications, Specific Impulse systems, like the flagship StageOne marketing communication tools, enable businesses to drive sales while leveraging the full power of their knowledge assets. Specific Impulse is privately held, with offices in San Jose and Oakland, California. Visit http://www.specific-impulse.com or call 408-291-0071 to learn more.

Copyright © 2002, Specific Impulse Inc. All rights reserved.

Specific Impulse™, StageOne™, IntraStar™, and MissionControl™ are trademarks of Specific Impulse Inc. Other trademarks are the property of their respective owners.