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Specific Impulse Announces Application Hosting for the StageOne™ Marketing Automation Software Suite

Silicon Valley, California - October 6, 2002 - Specific Impulse today announced the release of a web-hosted StageOne™ marketing communication toolkit that will enable marketing professionals to subscribe to the StageOne marketing automation suite as an annual or quarterly service.

"Application hosting, where the software is installed on the software vendor's own servers and subscribers simply pay a fee for the use of the system, is becoming increasingly popular in the world of enterprise software," said Specific Impulse president Rich Julius. "We felt that marketing communication professionals at small and medium-sized businesses would welcome the hosted application model as well."

By hosting StageOne, Specific Impulse is able to offer a truly "IT-free" system, requiring no installation, configuration, or management of the StageOne web, application, or database servers. Marketing professionals simply sign up, pay the subscription fee, and StageOne does the rest.

"Customers can use hosted tools, like the StageOne Broadcast direct email campaign system, from the moment they sign up," said Specific Impulse CTO Chester M. Regen, PhD. "We can place the customer's web site under StageOne administration in just a few days, enabling them to start editing their company's web pages, even adding new pages, quickly and easily. Most important, StageOne will publish completed web pages and other content directly to the customer's web site, using the security and workflow controls they specify, so they have complete control without having to switch web hosting providers."

Subscription-based pricing has other advantages besides no-cost StageOne application maintenance and free upgrades. There is a lower cost of entry, and the cost is usually carried as an expense, which is likely to please the finance people.

The StageOne hosted application service is available today. Contact Specific Impulse direct at info@si9.com or call 408-291-0071 for details.

About Specific Impulse
Founded in 1997, Specific Impulse Inc. provides marketing automation solutions and services designed to help medium-sized businesses compete more effectively, while reducing the cost of marketing activities such as web site maintenance and campaign management. Specific Impulse's scalable solutions are designed for ease of use by marketing professionals, and require no knowledge of HTML or other web technologies. Available as standalone or "IT-free" hosted applications, Specific Impulse systems, like the flagship StageOne™ marketing communication tools, enable businesses to drive sales while leveraging the full power of their knowledge assets. Specific Impulse is privately held, with offices in San Jose and Oakland, California. Visit http://www.specific-impulse.com or call 408-291-0071 to learn more.

Copyright © 2002, Specific Impulse Inc. All rights reserved.

Specific Impulse^TM, StageOne^TM, IntraStar^TM, and MissionControl^TM are trademarks of Specific Impulse Inc. Other trademarks are the property of their respective owners.

For more information:

Rich Julius, President
Specific Impulse Inc.
408-291-0071
Email: rich@si9.com