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Specific Impulse Releases StageOne™ Broadcast Direct Email Communication System

Silicon Valley, California - August 8, 2002 - Specific Impulse today announced the production release of StageOne™ Broadcast, an email-based direct mail communication system with tools for creating and deploying HTML-formatted outbound electronic communications, including advertisements, email newsletters, greeting cards, announcements, and sales follow up messages.

The StageOne graphical editing system enables marketing professionals to upload graphics, create predefined messages, add hyperlinks, and do layout and design formatting with the click of a mouse.

Using StageOne marketing staff can design a Broadcast for one-time use, such as a newsletter, or for repeat use, such as an electronic sales follow up card, holiday greeting, or event announcement used by your marketing, sales, and field staff.

StageOne Broadcast goes far beyond making it easy to format email messages using HTML. Once an email is formatted, StageOne Broadcast provides a web-based sending tool that can be re-used over and over by staff or partners. You can set up any number of email templates, and people can use those templates for special events or all year round for holiday cards and announcements.

Unlike regular email, every StageOne Broadcast message is tracked for auditing, reporting, and easy follow up. Plus every email recipient is automatically stored in each sender's personal address book. There are even tools to manage the address book using import and export to popular email clients, like Microsoft Outlook.

"What makes StageOne Broadcast unique is the power and control it gives marketing professionals as they design and deploy communication tools in-house and to the field," said Specific Impulse CTO Chester M. Regen, PhD. "Each StageOne Broadcast can be configured with several possible predefined messages, or with the optional ability to let senders specify their own messages. But ultimately, the marketing staff control the templates."

StageOne Broadcast is available today, direct from Specific Impulse. For more information contact sales@si9.com or call 408-291-0071 for details.

About Specific Impulse
Founded in 1997, Specific Impulse Inc. provides marketing automation solutions and services designed to help medium-sized businesses compete more effectively, while reducing the cost of marketing activities such as web site maintenance and campaign management. Specific Impulse's scalable solutions are designed for ease of use by marketing professionals, and require no knowledge of HTML or other web technologies. Available as standalone or "IT-free" hosted applications, Specific Impulse systems, like the flagship StageOne™ marketing communication tools, enable businesses to drive sales while leveraging the full power of their knowledge assets. Specific Impulse is privately held, with offices in San Jose and Oakland, California. Visit http://www.specific-impulse.com or call 408-291-0071 to learn more.

Copyright © 2002, Specific Impulse Inc. All rights reserved.

Specific Impulse" and StageOne" are trademarks of Specific Impulse Inc. Other trademarks are the property of their respective owners.

For more information:

Rich Julius
President
Specific Impulse Inc.
408-291-0071
Email: rich@si9.com