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Specific Impulse Releases StageOne™ Marketing Campaign Management Tools

StageOne Enables Marketing Professionals to Manage Campaigns and Track Responses in Real Time

Silicon Valley, California - March 17, 2003 - Specific Impulse today released a major upgrade to StageOne™ Broadcast, the email campaign solution in the StageOne line of marketing automation tools for small and medium-sized businesses. StageOne now enables companies to manage the full range of marketing campaign activities, from loading and managing mailing lists and tagging demographic information to tracking campaign response rates in real-time while delivering qualified leads to the sales force.

StageOne Broadcast enables marketing staff to track both electronic and traditional campaigns, such as print, billboard, and radio, by driving traffic to special landing pages on the company's web site. These landing pages automatically collect data about each campaign.

"The reports that come with StageOne Broadcast enable us to know who is looking at our marketing messages, and it lets us tune those messages for best impact," said Bradley Graham, Vice President of Corporate Communications at Harmonic Inc., a leading broadband hardware manufacturer and an active participant in the StageOne beta program. "StageOne helps us allocate our marketing budget to the activities that get us the best response, and it helps us identify qualified sales leads. That's simply invaluable."

StageOne Broadcast can also track personalized direct mail print campaigns, those that identify individuals by including promotional codes or other identifiers as part of the mail-merge addressing process. It can also track email-based direct mail campaign response down to the individual email recipient, without recipients having to enter a promotional code.

Recipients simply click on a hyperlink in the StageOne Broadcast-generated email, and their individual pin code is automatically transmitted to the StageOne campaign tracking server. The campaign and sales lead reports are updated instantly, enabling real-time monitoring. This enables marketing staff to know not only the response to the campaign at every step, including who actually looked at the email, but who is visiting which web site pages as well.

"Using StageOne Broadcast, sales and marketing staff can monitor which campaigns are working the best," said Specific Impulse president Rich Julius. "But more important, sales staff can now see which leads went to the web site and which pages they visited. There are few if any systems at this price that provide such powerful lead qualification and follow up tools."

StageOne Broadcast is available today, direct from Specific Impulse.

About Specific Impulse
Founded in 1997, Specific Impulse Inc. provides marketing automation solutions and services designed to help medium-sized businesses compete more effectively, while reducing the cost of marketing activities such as web site maintenance and campaign management. Specific Impulse's scalable solutions are designed for ease of use by marketing professionals, and require no knowledge of HTML or other web technologies. Available as standalone or "IT-free" hosted applications, Specific Impulse systems, like the flagship StageOne™ marketing communication tools, enable businesses to drive sales while leveraging the full power of their knowledge assets. Specific Impulse is privately held, with offices in San Jose and Oakland, California. Visit http://www.specific-impulse.com or call 408-291-0071 to learn more.

Copyright © 2002, Specific Impulse Inc. All rights reserved.

Specific Impulse™, StageOne™, IntraStar™, and MissionControl™ are trademarks of Specific Impulse Inc. Other trademarks are the property of their respective owners.

For more information:

Rich Julius, President
Specific Impulse Inc.
408-291-0071
Email: rich@si9.com